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	<title>Venturing Capital</title>
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	<link>http://www.venturingcapital.com</link>
	<description>Analysis of Capital</description>
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		<title>Crowdfunding Analysis Series</title>
		<link>http://www.venturingcapital.com/2012/05/07/crowdfunding-analysis-series/</link>
		<comments>http://www.venturingcapital.com/2012/05/07/crowdfunding-analysis-series/#comments</comments>
		<pubDate>Mon, 07 May 2012 23:31:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Crowdfunding]]></category>
		<category><![CDATA[Crowdfunding Analysis]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=235</guid>
		<description><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p>I have read so much about what crowdfunding is and what it isn&#8217;t.  Alot of inaccurate or incomplete info.  I decided to go the source and do a detailed part by part analysis of the bill. Slowly but surely , ( time permitting )  we will make our way through the bill ( hopefully before [...]]]></description>
			<content:encoded><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p><p>I have read so much about what crowdfunding is and what it isn&#8217;t.  Alot of inaccurate or incomplete info.  I decided to go the source and do a detailed part by part analysis of the bill. Slowly but surely , ( time permitting )  we will make our way through the bill ( hopefully before the SEC comes back with it&#8217;s rules- which as some of you may know, can change everything and make the langauage of the bill a moot point)</p>
<p>One note:  Anyone can make mistakes of course, so please feel free to question, challenge, add your own analysis, and most of all add comments to enlighten the discussion.</p>
<p>Enjoy. I will.</p>
<p>&nbsp;</p>
<p>PS- to make it easier to follow this along I have posted the complete text of the language <span style="text-decoration: underline;"><strong>of the crowdfunding portion</strong></span> of the Jobs bill <a title="Full Text Crowdfunding Bill" href="http://www.venturingcapital.com/2012/05/07/crowdfunding-bill-text/">http://www.venturingcapital.com/2012/05/07/crowdfunding-bill-text/</a></p>
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		<item>
		<title>Crowdfunding Investor and Issuer Restrictions</title>
		<link>http://www.venturingcapital.com/2012/05/07/sec-302-crowdfunding-exemptions/</link>
		<comments>http://www.venturingcapital.com/2012/05/07/sec-302-crowdfunding-exemptions/#comments</comments>
		<pubDate>Mon, 07 May 2012 22:32:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Crowdfunding]]></category>
		<category><![CDATA[Crowdfunding Analysis]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=228</guid>
		<description><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p>Below, and in future posts ( time permitting) I will take a look at specific portions of the crowdfunding bill. SEC. 302. CROWDFUNDING EXEMPTION. (a) SECURITIES ACT OF 1933.—Section 4 of the Securities Act of 1933 (15 U.S.C. 77d) is amended by adding at the end the following: Company ( issuer restrictions)  “(6) transactions involving [...]]]></description>
			<content:encoded><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p><p><strong><span style="color: #008000;">Below, and in future posts ( time permitting) I will take a look at specific portions of the crowdfunding bill.</span></strong></p>
<p><strong>SEC. 302. CROWDFUNDING EXEMPTION.</strong></p>
<p>(a) SECURITIES ACT OF 1933.—Section 4 of the Securities Act of 1933 (15 U.S.C. 77d) is amended by adding at the end the following:</p>
<p><em><strong>Company ( issuer restrictions) </strong></em></p>
<p>“(6) transactions involving the offer or sale of securities by an issuer (including all entities controlled by or under common control with the issuer), provided that—</p>
<p>“(A) the aggregate amount sold to all investors by the issuer, including any amount sold in reliance on the exemption provided under this paragraph during the 12- month period preceding the date of such transaction, is not more than $1,000,000;</p>
<p><span style="color: #0000ff;">A company (and it&#8217;s affiliates under it&#8217;s &#8220;common control&#8221; )  can not offer more then $1,000,000 in crowdfunding in a 12 month period </span></p>
<p><span style="color: #0000ff;"><strong>         </strong></span><span style="color: #0000ff;"> Investor Restrictions -The restrictions below<strong><span style="text-decoration: underline;"> are per investor and not per company</span></strong>- in other words the total amount any investor can invest in all crowdfunding opportunities.</span></p>
<p>“(B) the aggregate amount sold to any investor by an issuer, including any amount sold in reliance on the exemption provided under this paragraph during the 12- month period preceding the date of such transaction, does not exceed—</p>
<p>“(i)     the greater of $2,000 or 5 percent of the annual income or net worth of such investor, as applicable, if either the annual income or the net worth of the investor is less than $100,000; and</p>
<p>“(ii)   10 percent of the annual income or net worth of such investor, as applicable, not to exceed a max­imum aggregate amount sold of $100,000, if either the annual income or net worth of the investor is equal to or more than $100,000;</p>
<p><span style="color: #0000ff;">Investors with income less then $40,000 and whose net worth is less then $100,000:   can invest up to $2,000 per year in total in all crowdfunding opportunities </span></p>
<p><span style="color: #0000ff;">Investors with income more more then $40,000 but less then $100,000 and whose net worth is more then $100,000 : can invest up to 5% of his/her income ( not more then $5,000 in total) </span></p>
<p><span style="color: #0000ff;">Investors with income of more then $100,000 or net worth of  more then $100,000 : 10% of income or net worth but, not more then $100,000 in total  </span></p>
<p><span style="color: #0000ff;">In Summary: The total minimum amount that any individual can invest in total crowdfunding opportunities, with zero net worh or zero income  is $2000 per year. </span></p>
<p><span style="color: #0000ff;">The total maximum amount </span><span style="color: #0000ff;">that any individual can invest in total crowdfunding opportunities, (even someone like Bill Gates)  is $100,00 per year in all crowdfunding opportunities. </span></p>
<p><span style="color: #0000ff;">Interesting Tidbit: someone whose net worth is less then $99,999 and earns $99,999 per year can invest $5,000 but someone who makes 1 dollar more ($100,000) <span style="text-decoration: underline;"> or</span>  has 1 dollar more in net worth  ($100,000 in net worth)  can invest $10,000 in total .</span></p>
<p><span style="color: #0000ff;">The &#8221; net worth&#8221; calculations  will use the most  recently updated standards outlined by the SEC <span style="color: #0000ff;"><a title="Net Worth Standards" href="http://www.sec.gov/info/smallbus/secg/accredited-investor-net-worth-standard-secg.htm" target="_blank">http://www.sec.gov/info/smallbus/secg/accredited-investor-net-worth-standard-secg.htm</a>.  This means that a person&#8217;s primary residence <strong><span style="text-decoration: underline;">will not be used</span></strong> in calculations of net worth .</span></span></p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>Crowdfunding Law Full Text</title>
		<link>http://www.venturingcapital.com/2012/05/07/crowdfunding-bill-text/</link>
		<comments>http://www.venturingcapital.com/2012/05/07/crowdfunding-bill-text/#comments</comments>
		<pubDate>Mon, 07 May 2012 22:21:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Crowdfunding]]></category>
		<category><![CDATA[Text of JOBS Bill]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=224</guid>
		<description><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p>This title may be cited as the “Capital Raising Online While Deterring Fraud and Unethical Non-Disclosure Act of 2012” or the “CROWDFUND Act”]]></description>
			<content:encoded><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p><div>
<p align="center"><strong>TITLE III—CROWDFUNDING</strong></p>
<p><strong>SEC. 301. SHORT TITLE.</strong></p>
<p>This title may be cited as the “Capital Raising Online While Deterring Fraud and Unethical Non-Disclosure Act of 2012” or the “CROWDFUND Act”.</p>
<p><strong>SEC. 302. CROWDFUNDING EXEMPTION.</strong></p>
<p>(a) SECURITIES ACT OF 1933.—Section 4 of the Securities Act of 1933 (15 U.S.C. 77d) is amended by adding at the end the following:</p>
<p>“(6) transactions involving the offer or sale of securities by an issuer (including all entities controlled by or under common control with the issuer), provided that—</p>
<p>“(A) the aggregate amount sold to all investors by the issuer, including any amount sold in reliance on the exemption provided under this paragraph during the 12- month period preceding the date of such transaction, is not more than $1,000,000;</p>
<p>“(B) the aggregate amount sold to any investor by an issuer, including any amount sold in reliance on the exemption provided under this paragraph during the 12- month period preceding the date of such transaction, does not exceed—</p>
<p>“(i)     the greater of $2,000 or 5 percent of the annual income or net worth of such investor, as applicable, if either the annual income or the net worth of the investor is less than $100,000; and</p>
<p>“(ii)   10 percent of the annual income or net worth of such investor, as applicable, not to exceed a max­imum aggregate amount sold of $100,000, if either the annual income or net worth of the investor is equal to or more than $100,000;</p>
<p>“(C) the transaction is conducted through a broker or funding portal that complies with the requirements of section 4A(a); and</p>
<p>“(D) the issuer complies with the requirements of sec­tion 4A(b).”.</p>
<p>(b) REQUIREMENTS TO QUALIFY FOR CROWDFUNDING EXEMP­TION.—The Securities Act of 1933 (15 U.S.C. 77a et seq.) is amended by inserting after section 4 the following:</p>
</div>
<p>&nbsp;</p>
<div>
<p align="center">H. R. 3606—11</p>
<p><strong>“SEC. 4A. REQUIREMENTS WITH RESPECT TO CERTAIN SMALL TRANS­ACTIONS.</strong></p>
<p>“(a) REQUIREMENTS ON INTERMEDIARIES.—A person acting as an intermediary in a transaction involving the offer or sale of securities for the account of others pursuant to section 4(6) shall—</p>
<p>“(1) register with the Commission as—</p>
<p>“(A)    a broker; or</p>
<p>“(B)    a funding portal (as defined in section 3(a)(80) of the Securities Exchange Act of 1934);</p>
<p>“(2) register with any applicable self-regulatory organiza­tion (as defined in section 3(a)(26) of the Securities Exchange Act of 1934);</p>
<p>“(3) provide such disclosures, including disclosures related to risks and other investor education materials, as the Commis­sion shall, by rule, determine appropriate;</p>
<p>“(4) ensure that each investor—</p>
<p>“(A) reviews investor-education information, in accord­ance with standards established by the Commission, by rule;</p>
<p>“(B)  positively affirms that the investor understands that the investor is risking the loss of the entire invest­ment, and that the investor could bear such a loss; and</p>
<p>“(C)  answers questions demonstrating—</p>
<p>“(i)  an understanding of the level of risk generally applicable to investments in startups, emerging businesses, and small issuers;</p>
<p>“(ii)an understanding of the risk of illiquidity; and</p>
<p>“(iii)               an understanding of such other matters as the Commission determines appropriate, by rule;</p>
<p>“(5) take such measures to reduce the risk of fraud with respect to such transactions, as established by the Commission, by rule, including obtaining a background and securities enforcement regulatory history check on each officer, director, and person holding more than 20 percent of the outstanding equity of every issuer whose securities are offered by such person;</p>
<p>“(6) not later than 21 days prior to the first day on which securities are sold to any investor (or such other period as the Commission may establish), make available to the Commis­sion and to potential investors any information provided by the issuer pursuant to subsection (b);</p>
<p>“(7) ensure that all offering proceeds are only provided to the issuer when the aggregate capital raised from all inves­tors is equal to or greater than a target offering amount, and allow all investors to cancel their commitments to invest, as the Commission shall, by rule, determine appropriate;</p>
<p>“(8) make such efforts as the Commission determines appro­priate, by rule, to ensure that no investor in a 12-month period has purchased securities offered pursuant to section 4(6) that, in the aggregate, from all issuers, exceed the investment limits set forth in section 4(6)(B);</p>
<p>“(9) take such steps to protect the privacy of information collected from investors as the Commission shall, by rule, deter­mine appropriate;</p>
</div>
<p>&nbsp;</p>
<div>
<p align="center">H. R. 3606—12</p>
<p>“(10) not compensate promoters, finders, or lead generators for providing the broker or funding portal with the personal identifying information of any potential investor;</p>
<p>“(11) prohibit its directors, officers, or partners (or any person occupying a similar status or performing a similar func­tion) from having any financial interest in an issuer using its services; and</p>
<p>“(12) meet such other requirements as the Commission may, by rule, prescribe, for the protection of investors and in the public interest.</p>
<p>“(b) REQUIREMENTS FOR ISSUERS.—For purposes of section 4(6), an issuer who offers or sells securities shall—</p>
<p>“(1) file with the Commission and provide to investors and the relevant broker or funding portal, and make available to potential investors—</p>
<p>“(A) the name, legal status, physical address, and website address of the issuer;</p>
<p>“(B) the names of the directors and officers (and any persons occupying a similar status or performing a similar function), and each person holding more than 20 percent of the shares of the issuer;</p>
<p>“(C) a description of the business of the issuer and the anticipated business plan of the issuer;</p>
<p>“(D) a description of the financial condition of the issuer, including, for offerings that, together with all other offerings of the issuer under section 4(6) within the pre­ceding 12-month period, have, in the aggregate, target offering amounts of—</p>
<p>“(i) $100,000 or less—</p>
<p>“(I)       the income tax returns filed by the issuer for the most recently completed year (if any); and</p>
<p>“(II) financial statements of the issuer, which shall be certified by the principal executive officer of the issuer to be true and complete in all material respects;</p>
<p>“(ii) more than $100,000, but not more than $500,000, financial statements reviewed by a public accountant who is independent of the issuer, using professional standards and procedures for such review or standards and procedures established by the Commission, by rule, for such purpose; and</p>
<p>“(iii) more than $500,000 (or such other amount as the Commission may establish, by rule), audited financial statements;</p>
<p>“(E) a description of the stated purpose and intended use of the proceeds of the offering sought by the issuer with respect to the target offering amount;</p>
<p>“(F) the target offering amount, the deadline to reach the target offering amount, and regular updates regarding the progress of the issuer in meeting the target offering amount;</p>
<p>“(G) the price to the public of the securities or the method for determining the price, provided that, prior to sale, each investor shall be provided in writing the final price and all required disclosures, with a reasonable oppor­tunity to rescind the commitment to purchase the securi­ties;</p>
</div>
<p>&nbsp;</p>
<div>
<p>H. R. 3606—13</p>
<p>“(H) a description of the ownership and capital struc­ture of the issuer, including—</p>
<p>“(i)   terms of the securities of the issuer being offered and each other class of security of the issuer, including how such terms may be modified, and a summary of the differences between such securities, including how the rights of the securities being offered may be materially limited, diluted, or qualified by the rights of any other class of security of the issuer;</p>
<p>“(ii)  a description of how the exercise of the rights held by the principal shareholders of the issuer could negatively impact the purchasers of the securities being offered;</p>
<p>“(iii)          the name and ownership level of each existing shareholder who owns more than 20 percent of any class of the securities of the issuer;</p>
<p>“(iv) how the securities being offered are being valued, and examples of methods for how such securi­ties may be valued by the issuer in the future, including during subsequent corporate actions; and</p>
<p>“(v)  the risks to purchasers of the securities relating to minority ownership in the issuer, the risks associated with corporate actions, including additional issuances of shares, a sale of the issuer or of assets of the issuer, or transactions with related parties; and</p>
<p>“(I) such other information as the Commission may, by rule, prescribe, for the protection of investors and in the public interest;</p>
<p>“(2)  not advertise the terms of the offering, except for notices which direct investors to the funding portal or broker;</p>
<p>“(3)  not compensate or commit to compensate, directly or indirectly, any person to promote its offerings through commu­nication channels provided by a broker or funding portal, with­out taking such steps as the Commission shall, by rule, require to ensure that such person clearly discloses the receipt, past or prospective, of such compensation, upon each instance of such promotional communication;</p>
<p>“(4)  not less than annually, file with the Commission and provide to investors reports of the results of operations and financial statements of the issuer, as the Commission shall, by rule, determine appropriate, subject to such exceptions and termination dates as the Commission may establish, by rule; and</p>
<p>“(5)  comply with such other requirements as the Commis­sion may, by rule, prescribe, for the protection of investors and in the public interest.</p>
<p>“(c) LIABILITY FOR MATERIAL MISSTATEMENTS AND OMISSIONS.— “(1) ACTIONS AUTHORIZED.—</p>
<p>“(A) IN GENERAL.—Subject to paragraph (2), a person who purchases a security in a transaction exempted by the provisions of section 4(6) may bring an action against an issuer described in paragraph (2), either at law or in equity in any court of competent jurisdiction, to recover the consideration paid for such security with interest thereon, less the amount of any income received thereon, upon the tender of such security, or for damages if such person no longer owns the security.</p>
</div>
<p>&nbsp;</p>
<div>
<p align="center">H. R. 3606—14</p>
<p>“(B) LIABILITY.—An action brought under this para­graph shall be subject to the provisions of section 12(b) and section 13, as if the liability were created under section 12(a)(2).</p>
<p>“(2) APPLICABILITY.—An issuer shall be liable in an action under paragraph (1), if the issuer—</p>
<p>“(A) by the use of any means or instruments of transportation or communication in interstate commerce or of the mails, by any means of any written or oral communication, in the offering or sale of a security in a transaction exempted by the provisions of section 4(6), makes an untrue statement of a material fact or omits to state a material fact required to be stated or necessary in order to make the statements, in the light of the cir­cumstances under which they were made, not misleading, provided that the purchaser did not know of such untruth or omission; and</p>
<p>“(B)  does not sustain the burden of proof that such issuer did not know, and in the exercise of reasonable care could not have known, of such untruth or omission.</p>
<p>“(3) DEFINITION.—As used in this subsection, the term ‘issuer’ includes any person who is a director or partner of the issuer, and the principal executive officer or officers, prin­cipal financial officer, and controller or principal accounting officer of the issuer (and any person occupying a similar status or performing a similar function) that offers or sells a security in a transaction exempted by the provisions of section 4(6), and any person who offers or sells the security in such offering.</p>
<p>“(d) INFORMATION AVAILABLE TO STATES.—The Commission shall make, or shall cause to be made by the relevant broker or funding portal, the information described in subsection (b) and such other information as the Commission, by rule, determines appropriate, available to the securities commission (or any agency or office performing like functions) of each State and territory of the United States and the District of Columbia.</p>
<p>“(e) RESTRICTIONS ON SALES.—Securities issued pursuant to a transaction described in section 4(6)—</p>
<p>“(1) may not be transferred by the purchaser of such securi­ties during the 1-year period beginning on the date of purchase, unless such securities are transferred—</p>
<p>“(A)    to the issuer of the securities;</p>
<p>“(B)    to an accredited investor;</p>
<p>“(C)    as part of an offering registered with the Commis­sion; or</p>
<p>“(D)    to a member of the family of the purchaser or the equivalent, or in connection with the death or divorce of the purchaser or other similar circumstance, in the discretion of the Commission; and</p>
<p>“(2) shall be subject to such other limitations as the Commission shall, by rule, establish.</p>
<p>“(f) APPLICABILITY.—Section 4(6) shall not apply to transactions involving the offer or sale of securities by any issuer that—</p>
<p>“(1) is not organized under and subject to the laws of a State or territory of the United States or the District of Columbia;</p>
</div>
<p>&nbsp;</p>
<div>
<p align="center">H. R. 3606—15</p>
<p>“(2)    is subject to the requirement to file reports pursuant to section 13 or section 15(d) of the Securities Exchange Act of 1934;</p>
<p>“(3)    is an investment company, as defined in section 3 of the Investment Company Act of 1940, or is excluded from the definition of investment company by section 3(b) or section 3(c) of that Act; or</p>
<p>“(4)    the Commission, by rule or regulation, determines appropriate.</p>
<p>“(g) RULE OF CONSTRUCTION.—Nothing in this section or section 4(6) shall be construed as preventing an issuer from raising capital through methods not described under section 4(6).</p>
<p>“(h) CERTAIN CALCULATIONS.—</p>
<p>“(1)  DOLLAR AMOUNTS.—Dollar amounts in section 4(6) and subsection (b) of this section shall be adjusted by the Commis­sion not less frequently than once every 5 years, by notice published in the Federal Register to reflect any change in the Consumer Price Index for All Urban Consumers published by the Bureau of Labor Statistics.</p>
<p>“(2)  INCOME AND NET WORTH.—The income and net worth of a natural person under section 4(6)(B) shall be calculated in accordance with any rules of the Commission under this title regarding the calculation of the income and net worth, respectively, of an accredited investor.”.</p>
<p>(c)  RULEMAKING.—Not later than 270 days after the date of enactment of this Act, the Securities and Exchange Commission (in this title referred to as the “Commission”) shall issue such rules as the Commission determines may be necessary or appro­priate for the protection of investors to carry out sections 4(6) and section 4A of the Securities Act of 1933, as added by this title. In carrying out this section, the Commission shall consult with any securities commission (or any agency or office performing like functions) of the States, any territory of the United States, and the District of Columbia, which seeks to consult with the Commission, and with any applicable national securities association.</p>
<p>(d)  DISQUALIFICATION.—</p>
<p>(1) IN GENERAL.—Not later than 270 days after the date of enactment of this Act, the Commission shall, by rule, estab­lish disqualification provisions under which—</p>
<p>(A)  an issuer shall not be eligible to offer securities pursuant to section 4(6) of the Securities Act of 1933, as added by this title; and</p>
<p>(B)  a broker or funding portal shall not be eligible to effect or participate in transactions pursuant to that section 4(6).</p>
<p>(2) INCLUSIONS.—Disqualification provisions required by this subsection shall—</p>
<p>(A)    be substantially similar to the provisions of section 230.262 of title 17, Code of Federal Regulations (or any successor thereto); and</p>
<p>(B)     disqualify any offering or sale of securities by a person that—</p>
<p>(i) is subject to a final order of a State securities commission (or an agency or officer of a State per­forming like functions), a State authority that super­vises or examines banks, savings associations, or credit unions, a State insurance commission (or an agency</p>
</div>
<p>&nbsp;</p>
<div>
<p align="center">H. R. 3606—16</p>
<p>or officer of a State performing like functions), an appropriate Federal banking agency, or the National Credit Union Administration, that—</p>
<p>(I)          bars the person from—</p>
<p>(aa) association with an entity regulated by such commission, authority, agency, or officer;</p>
<p>(bb) engaging in the business of securities, insurance, or banking; or</p>
<p>(cc) engaging in savings association or credit union activities; or</p>
<p>(II)    constitutes a final order based on a viola­tion of any law or regulation that prohibits fraudu­lent, manipulative, or deceptive conduct within the 10-year period ending on the date of the filing of the offer or sale; or</p>
<p>(ii) has been convicted of any felony or mis­demeanor in connection with the purchase or sale of any security or involving the making of any false filing with the Commission.</p>
<p><strong>SEC. 303. EXCLUSION OF CROWDFUNDING INVESTORS FROM SHARE­HOLDER CAP.</strong></p>
<p>(a)  EXEMPTION.—Section 12(g) of the Securities Exchange Act of 1934 (15 U.S.C. 78l(g)) is amended by adding at the end the following:</p>
<p>“(6) EXCLUSION FOR PERSONS HOLDING CERTAIN SECURI­TIES.—The Commission shall, by rule, exempt, conditionally or unconditionally, securities acquired pursuant to an offering made under section 4(6) of the Securities Act of 1933 from the provisions of this subsection.”.</p>
<p>(b)  RULEMAKING.—The Commission shall issue a rule to carry out section 12(g)(6) of the Securities Exchange Act of 1934 (15 U.S.C. 78c), as added by this section, not later than 270 days after the date of enactment of this Act.</p>
<p><strong>SEC. 304. FUNDING PORTAL REGULATION.</strong></p>
<p>(a) EXEMPTION.—</p>
<p>(1) IN GENERAL.—Section 3 of the Securities Exchange Act of 1934 (15 U.S.C. 78c) is amended by adding at the end the following:</p>
<p>“(h) LIMITED EXEMPTION FOR FUNDING PORTALS.—</p>
<p>“(1) IN GENERAL.—The Commission shall, by rule, exempt, conditionally or unconditionally, a registered funding portal from the requirement to register as a broker or dealer under section 15(a)(1), provided that such funding portal—</p>
<p>“(A)    remains subject to the examination, enforcement, and other rulemaking authority of the Commission;</p>
<p>“(B)    is a member of a national securities association registered under section 15A; and</p>
<p>“(C)  is subject to such other requirements under this title as the Commission determines appropriate under such rule.</p>
<p>“(2) NATIONAL SECURITIES ASSOCIATION MEMBERSHIP.—For purposes of sections 15(b)(8) and 15A, the term ‘broker or dealer’ includes a funding portal and the term ‘registered broker or dealer’ includes a registered funding portal, except to the extent that the Commission, by rule, determines otherwise,</p>
</div>
<p>&nbsp;</p>
<div>
<p align="center">H. R. 3606—17</p>
<p>provided that a national securities association shall only examine for and enforce against a registered funding portal rules of such national securities association written specifically for registered funding portals.”.</p>
<p>(2) RULEMAKING.—The Commission shall issue a rule to carry out section 3(h) of the Securities Exchange Act of 1934 (15 U.S.C. 78c), as added by this subsection, not later than 270 days after the date of enactment of this Act.</p>
<p>(b) DEFINITION.—Section 3(a) of the Securities Exchange Act of 1934 (15 U.S.C. 78c(a)) is amended by adding at the end the following:</p>
<p>“(80) FUNDING PORTAL.—The term ‘funding portal’ means any person acting as an intermediary in a transaction involving the offer or sale of securities for the account of others, solely pursuant to section 4(6) of the Securities Act of 1933 (15 U.S.C. 77d(6)), that does not—</p>
<p>“(A)       offer investment advice or recommendations;</p>
<p>“(B)       solicit purchases, sales, or offers to buy the securi­ties offered or displayed on its website or portal;</p>
<p>“(C)       compensate employees, agents, or other persons for such solicitation or based on the sale of securities dis­played or referenced on its website or portal;</p>
<p>“(D)       hold, manage, possess, or otherwise handle investor funds or securities; or</p>
<p>“(E)       engage in such other activities as the Commission, by rule, determines appropriate.”.</p>
<p><strong>SEC. 305. RELATIONSHIP WITH STATE LAW.</strong></p>
<p>(a) IN GENERAL.—Section 18(b)(4) of the Securities Act of 1933 (15 U.S.C. 77r(b)(4)) is amended—</p>
<p>(1)    by redesignating subparagraphs (C) and (D) as subpara­graphs (D) and (E), respectively; and</p>
<p>(2)    by inserting after subparagraph (B) the following:</p>
<p>“(C) section 4(6);”.</p>
<p>(b) CLARIFICATION OF THE PRESERVATION OF STATE ENFORCE­MENT AUTHORITY.—</p>
<p>(1)  IN GENERAL.—The amendments made by subsection (a) relate solely to State registration, documentation, and offering requirements, as described under section 18(a) of Secu­rities Act of 1933 (15 U.S.C. 77r(a)), and shall have no impact or limitation on other State authority to take enforcement action with regard to an issuer, funding portal, or any other person or entity using the exemption from registration provided by section 4(6) of that Act.</p>
<p>(2)  CLARIFICATION OF STATE JURISDICTION OVER UNLAWFUL CONDUCT OF FUNDING PORTALS AND ISSUERS.—Section 18(c)(1) of the Securities Act of 1933 (15 U.S.C. 77r(c)(1)) is amended by striking “with respect to fraud or deceit, or unlawful conduct by a broker or dealer, in connection with securities or securities transactions.” and inserting the following: “, in connection with securities or securities transactions</p>
<p>“(A) with respect to—</p>
<p>“(i)     fraud or deceit; or</p>
<p>“(ii)   unlawful conduct by a broker or dealer; and</p>
<p>“(B) in connection to a transaction described under section 4(6), with respect to—</p>
<p>“(i) fraud or deceit; or</p>
</div>
<p>&nbsp;</p>
<p align="center">H. R. 3606—18</p>
<p>“(ii) unlawful conduct by a broker, dealer, funding portal, or issuer.”.</p>
<p>(c)    NOTICE FILINGS PERMITTED.—Section 18(c)(2) of the Securi­ties Act of 1933 (15 U.S.C. 77r(c)(2)) is amended by adding at the end the following:</p>
<p>“(F) FEES NOT PERMITTED ON CROWDFUNDED SECURI­TIES.—Notwithstanding subparagraphs (A), (B), and (C), no filing or fee may be required with respect to any security that is a covered security pursuant to subsection (b)(4)(B), or will be such a covered security upon completion of the transaction, except for the securities commission (or any agency or office performing like functions) of the State of the principal place of business of the issuer, or any State in which purchasers of 50 percent or greater of the aggregate amount of the issue are residents, provided that for purposes of this subparagraph, the term ‘State’ includes the District of Columbia and the territories of the United States.”.</p>
<p>(d)    FUNDING PORTALS.—</p>
<p>(1) STATE EXEMPTIONS AND OVERSIGHT.—Section 15(i) of the Securities Exchange Act of 1934 (15 U.S.C. 78o(i)) is amended—</p>
<p>(A) by redesignating paragraphs (2) and (3) as para­graphs (3) and (4), respectively; and</p>
<p>(B) by inserting after paragraph (1) the following: “(2) FUNDING PORTALS.—</p>
<p>“(A) LIMITATION ON STATE LAWS.—Except as provided in subparagraph (B), no State or political subdivision thereof may enforce any law, rule, regulation, or other administrative action against a registered funding portal with respect to its business as such.</p>
<p>“(B)  EXAMINATION AND ENFORCEMENT AUTHORITY.— Subparagraph (A) does not apply with respect to the exam­ination and enforcement of any law, rule, regulation, or administrative action of a State or political subdivision thereof in which the principal place of business of a reg­istered funding portal is located, provided that such law, rule, regulation, or administrative action is not in addition to or different from the requirements for registered funding portals established by the Commission.</p>
<p>“(C)  DEFINITION.—For purposes of this paragraph, the term ‘State’ includes the District of Columbia and the terri­tories of the United States.”.</p>
<p>(2) STATE FRAUD AUTHORITY.—Section 18(c)(1) of the Securi­ties Act of 1933 (15 U.S.C. 77r(c)(1)) is amended by striking “or dealer” and inserting “, dealer, or funding portal”.</p>
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		<title>Facebook Observation</title>
		<link>http://www.venturingcapital.com/2012/05/04/facebook-observation/</link>
		<comments>http://www.venturingcapital.com/2012/05/04/facebook-observation/#comments</comments>
		<pubDate>Fri, 04 May 2012 03:04:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=217</guid>
		<description><![CDATA[I will leave all the Facebook analysis for others. I will just say that it is difficult to justify a choice to buy Facebook in terms of Risk/Reward profile. That isn&#8217;t to say Facebook isn&#8217;t a good company.  Great companies don&#8217;t always make great investments.]]></description>
			<content:encoded><![CDATA[<p>I will leave all the Facebook analysis for others. I will just say that it is difficult to justify a choice to buy Facebook in terms of Risk/Reward profile.</p>
<p>That isn&#8217;t to say Facebook isn&#8217;t a good company.  Great companies don&#8217;t always make great investments.</p>
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		<title>Crowdfunding or Crowdbuying ?</title>
		<link>http://www.venturingcapital.com/2012/05/01/crowdfunding-or-crowdbuying/</link>
		<comments>http://www.venturingcapital.com/2012/05/01/crowdfunding-or-crowdbuying/#comments</comments>
		<pubDate>Tue, 01 May 2012 03:52:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Crowdfunding]]></category>
		<category><![CDATA[Crowdfunding Observations]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=209</guid>
		<description><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p>Much has been made of the various amounts of millions of dollars that sites such as Kickstarter and Indigogo have raised for various projects. Recently one project topped over $3 million in contributions.  This of course has led to the seemingly obvious conclusion that there will be millions invested by all sorts of good folks who are interested [...]]]></description>
			<content:encoded><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/05/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p><p>Much has been made of the various amounts of millions of dollars that sites such as Kickstarter and Indigogo have raised for various projects. Recently one project topped over $3 million in contributions.  This of course has led to the seemingly obvious conclusion that there will be millions invested by all sorts of good folks who are interested in innovations when the Jobs act and the Crowdfunding bill  become law.</p>
<p>After seeing the many crowdfunding portal companies that have sprung up over the past several months, you would think that in fact it is a slam dunk that millions will be raised by startups seeking funding. - Clearly,  these crowdfunding portal companies  are preparing to somehow laugh all the way to the bank.  It is likely they took a look at Kickstarter&#8217;s success and projected all sorts of numbers that showed how the really big market is for the crowdfunding of startups and Kickstarter will seem like small potatoes once this save the world crowdfunding bill is passed.</p>
<p>One question  Is Kickstarter and it&#8217;s ilk really crowdfunding ?  Or is it something else.  Lets take a quick look at one of  Kickstarter&#8217;s highest funded project <a href="http://www.kickstarter.com/projects/66710809/double-fine-adventure?ref=most-funded">http://www.kickstarter.com/projects/66710809/double-fine-adventure?ref=most-funded</a></p>
<p>The game raised $3.3 million. Sounds impressive ? Not really, when you take a close look.</p>
<p>There was a total of  87,142 pre buyers of the game. That translates into roughly $38.28 per buyer.</p>
<p>Clearly, the overwhelming majority of participants in the Double Fine adventure are actually gamers that are interested in prebuying the game for some perceived benefit in the prebuy .  Take a closer look  and you see that over half the buyers (47,946 to be exact) brought within the $15 range.  ( As an aside, as games go this is not considered a hit by any stretch &#8211; and a game selling even 87,000 units is not a successful one)</p>
<p>The reality is the buyers were not actually crowdfunding the game- what they were doing was prebuying the product.  This is crowdbuying- exchanging an ap front cash payment in return for a tangible product.</p>
<p>Buying a product is easy, you get a product, you like the product you understand the product.. and you want the product.</p>
<p>That is not to say that there may not be people who would be willing to crowdfund companies&#8230;</p>
<p>but what is going on currently is definitely not crowdfunding.</p>
<p>Real crowdfunding is far more complex, does not involve receiving a product, is not likely to be popular in deonominations of $15 ( that may change ) and is not going to be anything as simple to what is currently popularly called crowdfunding.</p>
<p>Yes it is true that in theory the game if being funded by the crowd &#8211; however, the reality is that real crowdfunding will be far different and can not really be compared to the simplistic pre sale of projects of Kickstarter and Indiegogo.</p>
<p>Yes it is true that Kickstarter calls the pre buyers &#8220;backers&#8221; but the reality is that are nothing more then people who are pre buying copies of a video game.</p>
<p>Yes, It is true that the buyers are taking the risk that the game itself may never be completed, but the focus clearly is on the buy of the game. Point. Click and play</p>
<p>Real crowdfunding for equity will be far more complex, will not just be point click and buy,  have much more rules and regulations and will be a big surprise to many who have a very simplistic view of it&#8217;s future.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Groupon Revisited</title>
		<link>http://www.venturingcapital.com/2012/04/30/groupon-revisited/</link>
		<comments>http://www.venturingcapital.com/2012/04/30/groupon-revisited/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:21:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Observations]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=211</guid>
		<description><![CDATA[Just thought it would be prudent to revisit Groupon as the stock continues to tank. As we have said all along we were concerned about Groupon&#8217;s accounting. Unfortunately that has turned out to be the case. Stock likely to sink further. Wondering &#8230;.will E&#38;Y resign ?]]></description>
			<content:encoded><![CDATA[<p>Just thought it would be prudent to revisit Groupon as the stock continues to tank. As we have said all along we were concerned about Groupon&#8217;s accounting.</p>
<p>Unfortunately that has turned out to be the case. Stock likely to sink further. Wondering &#8230;.will E&amp;Y resign ?</p>
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		<title>Crowdfunding Reality and Dreams</title>
		<link>http://www.venturingcapital.com/2012/04/20/crowdfunding-reality-and-dreams/</link>
		<comments>http://www.venturingcapital.com/2012/04/20/crowdfunding-reality-and-dreams/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 15:16:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Crowdfunding]]></category>
		<category><![CDATA[Crowdfunding Observations]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Topics]]></category>

		<guid isPermaLink="false">http://www.venturingcapital.com/?p=155</guid>
		<description><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/04/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p>The SEC can pretty much do what it wants to shape these rules- Essentially the politicians fought over language, provisions etc and then  passed a law which passed the buck to the SEC - and the SEC can shape how they see fit including limitations of pretty much any kind.]]></description>
			<content:encoded><![CDATA[<p><img width="245" height="300" src="http://www.venturingcapital.com/wp-content/uploads/2012/04/lemmings-245x300.jpg" class="attachment-medium wp-post-image" alt="lemmings-245x300" title="lemmings-245x300" /></p><p>After hearing and reading much information about crowdfunding  it became pretty clear that many have either not read the signed Bill</p>
<p>or just don&#8217;t understand it .</p>
<p>So here are some facts taken directly from the Bill.  Look for more detailed analysis on each point-time permitting.</p>
<p>1)  The SEC will have complete control over what size companies need to provide audited financials.</p>
<p>2) There is a ton of disclosure and paperwork which need to be filed to the SEC before a company can list- to the point that it is almost like a mini public filing</p>
<p>3) Forming one or several national organization of crowdfunding portals is nice but, there is a specific framework which needs to be followed in order to satisfy the SEC rules in regards to a national self regulatory body</p>
<p>4) The SEC can limit almost any provision of this bill</p>
<p>5) There are limitations on lead generation in regards to driving traffic to Funding Portals</p>
<p>6) The SEC can pretty much do what it wants to shape these rules- Essentially the politicians fought over language, provisions etc and then  passed a law which passed the buck to the SEC &#8211; and the SEC can shape how they see fit including limitations of pretty much any kind.</p>
<p>There is a lot more to be said about this bill- but one thing is clear it will not be anything like the type of funding going on on Kickstarter today ( more on that later if more time)</p>
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		<title>Carbonite Notes Importance of Rush Limbaugh</title>
		<link>http://www.venturingcapital.com/2012/03/09/carbonite-notes-importance-of-rush-limbaugh/</link>
		<comments>http://www.venturingcapital.com/2012/03/09/carbonite-notes-importance-of-rush-limbaugh/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 16:31:45 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Rush Limbaugh]]></category>
		<category><![CDATA[Topics]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[crowdfunding]]></category>

		<guid isPermaLink="false">http://venturingcapital.com/2012/03/09/carbonite-notes-importance-of-rush-limbaugh/</guid>
		<description><![CDATA[This is from Carbonite&#8217;s 10k Filing on March 3rd 2012  The loss of one or more of these endorsement arrangements or our inability to obtain additional effective endorsements could adversely affect our advertising and customer acquisition efforts and our operating results.  When you combine this with page 14 of their investor presentation ( 8k filed [...]]]></description>
			<content:encoded><![CDATA[<p>This is from Carbonite&#8217;s 10k Filing on March 3rd 2012</p>
<p><span style="font-family: 'Times New Roman'; font-size: large; line-height: normal;"> </span><span style="font-family: 'Times New Roman'; font-size: large; line-height: normal;">The loss of one or more of these endorsement arrangements or our inability to obtain additional effective endorsements could adversely affect our advertising and customer acquisition efforts and our operating results.</span><span style="font-family: 'Times New Roman'; font-size: large; line-height: normal;"> </span></p>
<p>When you combine this with page 14 of their investor presentation ( 8k filed on February 27th 2012) link to page -<a href="http://venturingcapital.posterous.com/pages/carbo">http://venturingcapital.posterous.com/pages/carbo</a></p>
<p>Can the company say, that this was a good business decision ?</p>
<p>An excellent detailed analysis here: <a href="http://legalinsurrection.com/2012/03/carbonite-shoots-its-business-model-in-the-foot/#comments">http://legalinsurrection.com/2012/03/carbonite-shoots-its-business-model-in-the-foot/#comments</a></p>
<p>Could additional disclosure on leaving the program been warranted.. ? possibly an 8k &#8211; given their own addmission to a potential material event.</p>
<p>I am not weighing in on Rush&#8217;s comments ( it&#8217;s one of those things that everyone has their mind made up on and feel way too strongly about so not worth mixing in)  - I am just questioning Carbonite responsibility to shareholders as a public company.</p>
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		<title>Advertisers Leaving Limbaugh: Are Business Boycotts good Business?</title>
		<link>http://www.venturingcapital.com/2012/03/06/advertisers-leaving-limbaugh-are-business-boycotts-good-business/</link>
		<comments>http://www.venturingcapital.com/2012/03/06/advertisers-leaving-limbaugh-are-business-boycotts-good-business/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:47:09 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Current Events]]></category>
		<category><![CDATA[Rush Limbaugh]]></category>
		<category><![CDATA[Topics]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#startups]]></category>

		<guid isPermaLink="false">http://venturingcapital.com/2012/03/06/advertisers-leaving-limbaugh-are-business-boycotts-good-business/</guid>
		<description><![CDATA[As everyone with a radio, tv, computer, newspaper and any other form of communication know, Rush Limbaugh hurled several insulting comments regarding a female activist. The uproar was (and remains)  great.  The hand wringing even greater.  The biggest action however, was reserved for the online world. There were organized boycotts of Limbaugh&#8217;s advertisers by some [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Calibri;"><span style="font-family: Calibri;">As everyone with a radio, tv, computer, newspaper and any other form of communication know, Rush Limbaugh hurled several insulting comments regarding a female activist. The uproar was (and remains)  great.  The hand wringing even greater.  The biggest action however, was reserved for the online world. There were organized boycotts of Limbaugh&#8217;s advertisers by some of the leading left leaning blogs, such as www.dailykos.com amongst others. </span><span style="font-family: Calibri;"> </span></span></p>
<p><span style="font-family: Calibri;">I am not going to weigh in on whether or not Limbaugh&#8217;s apology is sufficient (that is covered quite extensively by the very serious pundits in the hand wringing, finger wagging, high gravitas major and not so major media outlets, blogs, etc) </span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">The question that I am asking of the advertisers leaving the program is as follows:  Is leaving the Rush Limbaugh program good for your business ?</span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">Lets starts with one key assumption:  Clearly, the show most likely generated a profit for all the advertisers on the show- otherwise why advertise on the Rush Limbaugh show ? It&#8217;s not like there is some added perk, such as sports advertising, where being able to take a client to a game, player access etc., .. Clearly, the Limbaugh show was generating direct profits for these companies and it made good business for them to be on the show because of those profits. </span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">Another key assumption:  Businesses are in business to make money ( at least they should be- otherwise they can certainly register as a nonprofit) . Businesses advertise because they want to make money. Even the &#8220;do no evil&#8221; types of companies are all in business to make money.  I have yet to see any business &#8211; even the warmest, fuzziest, do good company, donate all their profits, or even a substantial amount of their profits to charity. So it’s quite simple: Business want to make money and business decisions are based on one simple calculation: <strong><span style="text-decoration: underline;">will this action make my company more money ? </span></strong></span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">So therefore one can assume, that the key reason that advertisers left the Limbaugh show was because those companies that left felt that: leaving the show would offer them more profits, and continuing to be an advertiser on the show would offer them less in profits. </span></p>
<p><span style="font-family: Calibri;">So the question now is: was it a good business decision to pull the advertising on the Limbaugh show. The short answer is : nobody knows. This is why:  I think it is widely understood that the key reason that the advertisers pulled their show was the organized uproar among the various company interaction points regarding the continued advertising on the show: Company blogs, websites, facebook pages, twitter feeds,  emails were all flooded with anti Rush sentiment.  </span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">There seems to be no question that there was a clear &#8220;anti Rush&#8221; leaning amongst all the communications that the many advertisers received. So, I am assuming, that those companies, like www.proflowers.com   , www.carbonite.com , and others made a business decision that it made good business sense to pull the plug.  But, this is where I think they possibly could have erred. </span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">Here is why: </span><span style="font-family: Calibri;">In today’s instant world the rule is simple : He who screams loudest gets the most &#8220;Facebook likes&#8221; or Twitter Followers&#8221;.  In the absence of any organized pro Rush “anti boycott”  the &#8220;boycott Rush&#8221;   message carried the day. ( a “ anti boycott”  never really gets people geared up)  Advertisers got scared, thought they would lose money by being associated with Rush, and they cut ties. Ditto times 7-  advertisers , who had been making a  profit advertising on Rush Limbaugh suddenly thought they would make more money if they continued to advertise. ( I am assuming that they did the right thing and made their decision based on profits)</span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">I think they likely made a very wrong business decision. Let me illustrate:  If you recall, there was an uproar over Netflix and their newfangled plans, qwikflix  ( oops I mean Qwikster) thousands of customers complained, thousands cancelled. Netflix backed down. Netflix made the right choice . Why is that any different the Rush Boycott ?  Here is why:</span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">Netflix listened to it&#8217;s customers: People who were complaining because they had a personal financial stake in the matter. They would have to pay more for DVDs. Two plans. Very confusing etc. These customers had been influenced by: drum roll….. their own personal pocketbook. Those customers made a business decision which included complaining to Netflix and potentially cancelling their account. It was clear that if Netflix did not act they would in fact lose money. So Netflix did the smart thing.</span><span style="font-family: Calibri;"> </span></p>
<p><span style="font-family: Calibri;">But, a business can not confuse <strong><span style="text-decoration: underline;">&#8220;Customers&#8221; </span>= </strong>those who have a financial stake in an outcome, with <strong><span style="text-decoration: underline;">&#8220;Activists&#8221;</span></strong> = those trying to push an agenda and have no financial stake in the outcome.</span><span style="font-family: Calibri;">As with any emotionally charged issue, Activists tend to be disproportionately represented in today social media world. They scream the loudest, bang the table the hardest, and email and post the most.  In short,  Activist activity, similar to the activity around the Limbaugh boycott is a moment in time,  flash in the pan mob snapshot.  It probably does not make good business sense to make decisions based on moment in time, based on activism from people that currently have no financial stake in the matter. </span><span style="font-family: Calibri;">Sure, the activist say:  we will now support Proflowers more, we will be big time Proflower customers, now that they left the Limbaugh show. </span></p>
<p><span style="font-family: Calibri;">However, the reality is, with the exception of a zealous few, there will be likely  little customers to be had amongst the activists – certainly not the amount of customers that were reached by the Limbaugh show.  By the time next Valentines day rolls around will the money spent by the activist come close to money spent by listeners of Rush- likely not even close.</span><span style="font-family: Calibri;">That being said,  </span></p>
<p><span style="font-family: Calibri;">One more thing :  I don’t know if boycotting Limbaugh was a good business choice and I think, no one else knows either.  What I do know is: making decisions based on the loudest screamers of the moment, does not usually bring about good business results. </span></p>
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		<title>CERAC windfarm now generating power !</title>
		<link>http://www.venturingcapital.com/2012/02/23/cerac-windfarm-now-generating-power/</link>
		<comments>http://www.venturingcapital.com/2012/02/23/cerac-windfarm-now-generating-power/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 23:09:05 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
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		<description><![CDATA[first major windfarm in poland!]]></description>
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